B2B SEO services for buyers who research before they call.
B2B buyers compare vendors long before they fill out a form. A B2B SEO consultant makes sure you are in that comparison: on the pages they search, in the lists they read, and in the AI answers they ask.
Where this usually starts.
Long sales cycles, invisible research
Buyers spend months researching with a committee, and your site is missing from most of what they read.
SEO built for consumers
Your agency's playbook chases volume. B2B search has small, high-value keywords that volume-first strategies ignore.
Hard to prove SEO drives deals
Organic traffic is up, but nobody can connect it to opportunities, so SEO keeps losing the budget argument.
B2B SEO is a research-stage strategy
B2B buyers rarely search once and buy. They research as a group, over weeks or months, comparing vendors, reading reviews, and asking AI assistants for shortlists. A B2B SEO strategy puts your company in front of that research at every stage, and weights the effort toward the searches closest to a decision.
Why volume is the wrong target
The keywords that matter most in B2B are often small: a few dozen searches a month for a specific solution, integration, or comparison. Volume-first SEO skips them. B2B SEO services that start from commercial intent find them, build the pages that answer them, and measure what they produce in pipeline.
Beyond SaaS
Most of my current work is with B2B SaaS companies, but B2B SEO works the same way in services, technology, and financial services. For a state financial-services provider, a content and technical program lifted organic conversions 61% alongside a 20% gain in sessions. SEO for tech companies, professional services, and other B2B businesses follows the same pattern: commercial intent first, then the content that supports it.
The scope, start to finish.
Commercial keyword strategy
- Solution, category, comparison, and use-case searches by buyer role
- Low-volume, high-value terms volume-first strategies skip
Page strategy
- Solution, industry, and use-case pages that match how buyers evaluate
- Comparison and alternatives content for the shortlist stage
Technical and content foundation
- Technical SEO audit and fixes specced for your developers
- Content audit: refresh, consolidate, or cut
AI-search visibility
- Where AI assistants name you and your competitors for category prompts
Pipeline measurement
- Organic leads, opportunities, and influenced pipeline
Strategy, specs, and briefs.
I find what's holding you back, decide what matters most, and tell your team exactly what to do about it. Your team, or a developer you hire, ships it. One-time project or ongoing, both work.
I diagnose and prioritize
Every issue and opportunity, ranked by impact against effort, so the first thing your team works on is the thing that moves the number.
I spec the fixes and write the briefs
Technical fixes written for a developer to act on, and content briefs written for a writer to execute, with the keyword research behind them.
Your team ships it
I don't edit your CMS or write your code. If you need a developer, hire one; I'll tell them exactly what to build and review it after.
A plan your team can run.
A B2B SEO strategy
The keywords, pages, and content that match your buyers' evaluation, ranked by pipeline potential.
Specs and briefs
Page specs, technical fixes, and content briefs your team can execute.
Reporting that survives the budget meeting
Organic results expressed in leads, opportunities, and pipeline.
Results from real programs.
Anonymized by industry. Each links to the full story where one exists.
A few questions people actually ask.
What is B2B SEO?
B2B SEO is search optimization for companies that sell to other businesses. It targets the lower-volume, higher-value searches buyers make while evaluating vendors, and it is measured in leads and pipeline.
What do B2B SEO services include?
Mine include commercial keyword strategy, page strategy for solutions, industries, and comparisons, a technical and content foundation, AI-search visibility, and pipeline measurement. Your team implements from specs and briefs.
Do you work with B2B companies outside SaaS?
Yes. Most of my current work is B2B SaaS, and I have also run programs for financial services and other B2B companies. The principles carry across industries.
How much should I pay for B2B SEO services?
It depends on the site and whether you want a one-time plan or ongoing strategy, so I quote after a fit call. The $5,000 SEO & GEO audit is the fixed-price starting point.
What is a B2B SEO consultant vs a B2B SEO agency?
A consultant gives you senior strategy directly without a production team; an agency sells strategy plus execution. If your team can build pages and write content, a B2B SEO consultant is usually the better use of budget.