Resume · one-page Last updated Jun 2026
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Drew Garrett
Account Strategist · B2B SaaS SEO & content
drewgarrett55@gmail.com
drewgarrett.org
linkedin.com/in/drewgarrettmarketing
San Diego, CA · PT
Account Strategist (Content & SEO) at Directive: $70K+ MRR managed solo across five B2B SaaS accounts in cybersecurity, HR tech, observability, legal tech, and marketing tech. CMO-direct on three. Q1–Q2 2026: 100% KPI attainment, four upsells, zero 90-day opt-outs.

Experience

Account Strategist, Content & SEO · Directive
Jun 2025–Present
Newport Beach, CA · Remote · CMO-direct on 3 of 5 accounts
  • Owns $70K+ MRR across 5 B2B SaaS accounts (mid-market through enterprise) in cybersecurity, HR tech, observability, legal tech, and marketing tech.
  • Q1–Q2 2026: 100% KPI attainment both quarters (Q1 review: Exceeds Expectations on all 3 KPIs), 4 upsells, 0 90-day opt-outs.
  • Cybersecurity SaaS (XDR): Comprehensive schema rollout drove +45% MoM organic clicks; BOFU click capture 2× on flat impressions; +469 SERP features.
  • Legal SaaS: Platform-page rebuild and BOFU content wave drove +63% organic sessions, 362 influenced demos (6mo review). Results led the client to end a 3-year incumbent paid media relationship and bring Directive on instead, a $150K engagement the CMO attributed directly to the organic partnership.
  • Creator-tools SaaS turnaround: Inherited an unhappy account early in the engagement, stabilized client trust, expanded into $18K MRR content package. Self-initiated an AI-native audit (929 programmatic pages, 45 hubs) using Claude, now reusable agency methodology.
  • Same account, separate workstream: Foundational technical and schema work, unrelated to the audit, coincided with LLM-referred traffic up 353.5% MoM and organic subscriptions hitting a record 2,548/month, highest since Oct 2024.
  • Piloting Directive's generative-engine optimization approach: retrofitting client content for LLM answer visibility, tracked via Scrunch AI.
SEO Manager · Fusion92
Aug 2024–Jun 2025
Chicago, IL · Remote · Fortune 100s and SMBs
  • Led SEO strategy across education, hospitality, finance, and B2B commodities; C-suite communication; cross-functional with UX, content, dev.
  • National swim school brand: +12% YoY organic traffic, +60% keyword rankings, +56% SERP results via full redesign + local SEO.
  • State-sponsored financial services provider: +20% organic sessions, +61% organic conversions, +38% tracked keyword visibility YoY.
  • Boutique event design firm: 32 newly-optimized pages launched in a full-site redesign; cross-functional with UX, content, dev.
  • Delivered 12 custom SEO reports for a global food ingredient manufacturer; ongoing SEO for 10+ vacation brand websites.
SEO Specialist · Fusion92
Aug 2023–Aug 2024
Chicago, IL · Remote · First role out of school
  • Hands-on SEO across the same B2B portfolio: keyword research, on-page, technical audits, monthly client reporting. Promoted to SEO Manager after one year.
Marketing Intern · Singular Genomics
May 2023–Aug 2023
La Jolla, CA · Internship
  • WordPress on-page SEO; LinkedIn + Twitter content; HubSpot lead scoring + funnel dashboards; redesigned the sales deck in PowerPoint.
Marketing Intern · PorchLight Realty
Jan 2023–Apr 2023
San Diego, CA · Internship
  • Built and ran Instagram for a new brand (filmed and produced all content); multi-platform data analysis (IG, FB, web, email); SEO + UX optimization.
Employment Branding Intern · DISH (now EchoStar)
May 2022–Aug 2022
Denver, CO · Internship
  • Designed a new careers site to lower bounce + streamline applicant flow: 30-page wireframe from scratch.
  • Promoted social content on DISH channels, 175,000+ reach, +40% Instagram followers.

Practice

Disciplines SEO (technical + content), single-variable program design, content architecture, measurement & attribution, GEO/LLM visibility
Verticals Cybersecurity · HR tech · Observability · Legal tech · Marketing tech
Stack SEMrush, Ahrefs, GSC, GA4, Looker Studio, Screaming Frog, WordPress, HubSpot, Asana, Scrunch AI
AI-native Claude Code (primary build tool), Astro, Tailwind, Git/GitHub, Vercel, Swift/SwiftUI
Shipped This site, an iOS fitness/habit app, an SEO content brief generator, a programmatic-SEO audit methodology: see /built

Education & certs

BS 2023 Marketing · San Diego State University · 3.5 GPA. Aug 2019 – May 2023.
Google Google Ads Search Certification.
SEMrush Local SEO · SEO Fundamentals · Technical SEO · Mobile SEO (4 certs).
DECA Integrated Marketing Campaign: 1st place in state (180 competitors), 2019. President of chapter.
Sigma Chi Social Chair (2021): managed $50K events budget; led philanthropy raising $68K for cancer research in one week; Chapter of the Year.