Winning pipeline when AI Overviews are eating the clicks.
Notes from four years of cross-vertical data. Anonymized clients, real numbers, a point of view you cannot lift from anywhere else.
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Generative Engine Optimization
Winning AI Overviews, LLM answers, and off-site visibility. Measurement over vanity metrics.
SEO Strategy
Content strategy after Information Gain. Perspective and first-party data over coverage.
AI Marketing
AI-native operations: building the fix, single-variable testing, and running SEO with Claude.
SEO Tools
First-hand comparisons and reviews from running these across real B2B SaaS accounts.
SEO Fundamentals
The foundational guides, each with a first-hand B2B SaaS take and a real example, so even 101 content says something only an operator could.
SEO Services
What an SEO and GEO audit actually involves, what it costs, and how to hire for it, from someone who runs this for B2B SaaS accounts.
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