Three programs. One method: hold all else equal, watch the one variable move.
A handful of cases I've owned at Directive. Each one is stripped to a single question: if this is the thing we changed, is this the thing that moved?
Comprehensive schema drove +45% MoM organic clicks, holding all else equal.
Single-variable test: structured data rolled out across BOFU and blog surfaces, no new content. BOFU click capture doubled on flat impressions. 6-month engagement, CMO-direct.
A platform-page rebuild made organic the largest demo channel for a legal SaaS.
Content consolidation audit, platform-page URL and header rebuild, and a BOFU content wave: 90 pages consolidated, 29 core pages rebuilt. Six-month review against the prior period. Resulting account expansion: $15K MRR + a $5K project package.
Stabilized a stalled creator-tools SaaS, then rode an LLM-traffic surge the audit happened to be built for.
Inherited early in the engagement after the prior strategist exited. Rebuilt trust, expanded the retainer into a content package. Self-initiated a 45-hub audit across 929 programmatic pages, built with Claude. Two months later, LLM-referred traffic is up 11x.
Programs I'm not writing up yet.
Cross-account GEO / LLM-visibility retrofit pilot.
Piloting Directive's approach to generative-engine optimization on an enterprise HR-tech account: retrofitting existing content for LLM answer visibility, tracking via Scrunch AI. Methodology now extending to other accounts. No public results yet: instrumentation is the deliverable, not the lift.
Top-to-bottom on-page rearchitecture for a recently-onboarded enterprise observability platform.
Recovery work: header-structure overhaul on a Global-2000-serving site that's currently low-visibility in organic. Foundational pre-content investment. Results pending, first read in mid-2026.