Portfolio · 2026 Based in San Diego · Remote

Account strategist
for B2B SaaS SEO
& content.

Leading content & SEO strategy that actually drives pipeline. Currently at Directive, owning $70K+ MRR across five accounts.

Get in touch → See the work ↓
Verticals
Cybersecurity HR tech Observability Legal tech Marketing tech
01 · By the numbers

Proven across scope and scale.

Revenue owned01
$840K+ ARR Managed individually across five B2B SaaS accounts.
Experience02
5+ years 9+ years if you ask me. I've been running campaigns since high school.
Verticals03
15+ industries From cheese to enterprise SaaS. Pattern-matching across categories is the job.
Influenced demos04
362 Largest single demo channel for a legal SaaS, 6-month review.
01.5 · Built

Most marketing problems are workflow problems.

I find them, then I build the tool that fixes them. An internal SEO tool. A programmatic-audit methodology. This site itself. An iOS habit app on the side.

Same instinct that makes me strong at SEO: build reusable systems, measure whether they work. Now applied with Claude Code, where the person closest to the problem builds the fix, no spec, no handoff.

● Live: this site Claude Code Astro 5 Tailwind v4 Vercel Python Schema.org
Built See what I've shipped: tools, dashboards, and this site.
Open Built
02 · Selected work

Work that moved the needle.

Organic clicks · MoM
Schema ship
Dec 25Jan 26Feb 26
SEO Technical Content
Featured

Holding all else equal: how comprehensive schema drove +45% MoM organic clicks for a mid-market cybersecurity SaaS.

A mid-market cybersecurity SaaS in the XDR space. Account Strategist (SEO + content), CMO-direct. No new content. No internal-linking revamp. One variable: eight schema types, shipped comprehensively.

+45%
MoM clicks
+469
SERP features
2×
BOFU click capture
Read the case study →
SEO Content

A platform-page rebuild took a legal SaaS to its largest demo channel.

A vertical SaaS for law firms in legal CRM and intake. Content consolidation audit, platform-page URL and header rebuild, and a BOFU content wave: 90 pages consolidated, 29 core pages rebuilt. Six-month review against the prior period.

+63%
Organic sessions
362
Influenced demos
$15K
MRR expansion
Read the case study →
Strategy AI-native Technical

Stabilized a stalled creator-tools SaaS, then rode an LLM-traffic surge the audit happened to be built for.

A creator-tools SaaS in audio + video editing. Inherited early in the engagement after the prior strategist exited. Rebuilt trust; expanded the retainer into a content package. Self-initiated a 45-hub audit methodology, built with Claude: reusable across accounts. Two months later, LLM-referred traffic was up 11x.

$18K
MRR turnaround
929
Pages audited
+353%
LLM sessions
Read the case study →
My work The rest of the portfolio.
More work, same standard
03 · About

Marketing's the work. Code is the leverage.

I sit at the intersection of organic strategy, client leadership, and revenue retention.

I've been doing marketing since I was 16 and SEO since college. Today I run client-facing content + SEO strategy at Directive: five B2B programs, mid-market through enterprise, tied to pipeline, retention, and expansion.

Before Directive I was SEO Manager at Fusion92, running programs for Fortune 100s and SMBs across education, hospitality, finance, and B2B commodities. This site is built hand-in-code with Claude Code in Astro + Tailwind on Vercel. The site itself is part of the answer to "what does AI-native marketing look like?"

Drew Garrett, Account Strategist at Directive
04 · The Stack

The stack, day-to-day.

SEOAhrefs
SEOSEMrush
TechnicalScreaming Frog
AnalyticsGA4
AnalyticsSearch Console
ReportingLooker Studio
OpsAsana
CRMHubSpot
AI-nativeClaude Code
AI MonitoringScrunch
OpsClickUp
DeployVercel

Open to interesting conversations.

Email is fastest. I usually reply within 48 hours.

drewgarrett55@gmail.com → LinkedIn ↗