SEO & GEO Consultant
Search that books demos.
Audits, strategy and hands-on fixes for organic and AI search, measured in demos and pipeline. Currently owning $70K+ MRR across five B2B SaaS accounts at Directive.
Proven across scope and scale.
Ways to work together.
Most marketing problems are workflow problems.
I find them, then I build the tool that fixes them. An internal SEO tool. A programmatic-audit methodology. This site itself. An iOS habit app on the side.
Same instinct that makes me strong at SEO: build reusable systems, measure whether they work. Now applied with Claude Code, where the person closest to the problem builds the fix, no spec, no handoff.
Work that moved the needle.
How a comprehensive schema rollout and hub consolidation drove +45% MoM organic clicks for a mid-market cybersecurity SaaS.
A mid-market cybersecurity SaaS in the XDR space. Senior Account Strategist (SEO + content), CMO-direct. No new content. Eight schema types, shipped comprehensively, in the same window as a resources-hub consolidation.
A platform-page rebuild made organic the largest demo channel for a legal SaaS.
A vertical SaaS for law firms in legal CRM and intake. Content consolidation audit, platform-page URL and header rebuild, and a BOFU content wave: 90 pages consolidated, 29 core pages rebuilt. Six-month review against the prior period.
Stabilized a stalled creator-tools SaaS, then rode an LLM-traffic surge the audit happened to be built for.
A creator-tools SaaS in audio + video editing. Inherited early in the engagement after the prior strategist exited. Rebuilt trust; expanded the retainer into a content package. Self-initiated a 42-hub audit methodology, built with Claude: reusable across accounts. Then LLM-referred traffic jumped 353.5% in a single month.
Marketing's the work. Code is the leverage.
I sit at the intersection of organic strategy, client leadership, and revenue retention.
I've been doing marketing since I was 16 and SEO since college. Today I run client-facing content + SEO strategy at Directive: five B2B programs, mid-market through enterprise, tied to pipeline, retention, and expansion.
Before Directive I was SEO Manager at Fusion92, running programs for Fortune 100s and SMBs across education, hospitality, finance, and B2B commodities. This site is built hand-in-code with Claude Code in Astro + Tailwind on Vercel. The site itself is part of the answer to "what does AI-native marketing look like?"
The stack, day-to-day.
Tell me where search is stuck.
Email is fastest. I usually reply within 48 hours.