Content strategy services built on what actually converts.
Most content libraries grew one post at a time, with nobody deciding what to keep. Content strategy consulting makes those calls: what to publish next, what to refresh, what to merge, and what to cut, based on search demand, pipeline, and what AI search now answers on its own.
Where this usually starts.
Hundreds of posts, a handful that matter
The blog grew for years. A few pages drive most of the results, and nobody knows what to do with the rest.
The calendar is a list of ideas
Topics get picked because someone suggested them, with no check on demand, intent, or where they lead.
Content that AI answers for free
Definitions and generic how-tos now get answered in an AI Overview. The strategy still treats them as the main traffic engine.
Content strategy starts with the inventory
The usual problem with a content library is that nobody has decided which pages deserve investment and which should be merged or retired. Content strategy consulting starts with the inventory: every page, scored on traffic, rankings, conversions, and links, with a decision attached.
B2B content strategy after AI search
AI Overviews and chat assistants now answer the definitional and how-to questions that used to fill B2B blogs. That changes where a B2B content strategy puts its effort: toward commercial pages, comparisons, and use cases where buyers still click, and toward first-party data and a real point of view, the content AI answers cannot produce on their own.
Architecture before volume
Every piece should answer one question: if this ranks, where does the reader go next? I build the cluster architecture around your commercial pages first, then fill it with guides, comparisons, and thought leadership in a deliberate order. As your content strategy consultant, I hand your team the roadmap and the briefs, and they write.
The scope, start to finish.
Content inventory and scoring
- Every indexable page scored on traffic, rankings, conversions, and links
- Refresh, consolidate, prune, or keep calls, with a redirect map
Demand and intent
- Keyword research by funnel stage, weighted toward commercial intent
- Which topics AI Overviews now absorb, and which still earn the click
Architecture
- Topic clusters built around the pages that sell
- Internal linking that sends readers from guides to commercial pages
Differentiation
- Where your content is commodity synthesis and where you have first-party proof
- Point-of-view and data angles that make content citable
Roadmap and briefs
- A prioritized publishing and refresh roadmap
- Content briefs your writers can execute
Strategy, specs, and briefs.
I find what's holding you back, decide what matters most, and tell your team exactly what to do about it. Your team, or a developer you hire, ships it. One-time project or ongoing, both work.
I diagnose and prioritize
Every issue and opportunity, ranked by impact against effort, so the first thing your team works on is the thing that moves the number.
I spec the fixes and write the briefs
Technical fixes written for a developer to act on, and content briefs written for a writer to execute, with the keyword research behind them.
Your team ships it
I don't edit your CMS or write your code. If you need a developer, hire one; I'll tell them exactly what to build and review it after.
A plan your team can run.
A scored content inventory
Every page with a decision attached, and the redirect map for anything consolidated or cut.
A cluster architecture
Which commercial page each cluster serves, and which guides, comparisons, and thought leadership support it.
A roadmap and briefs
What to write and refresh next, in order, with briefs ready for your writers.
Results from real programs.
Anonymized by industry. Each links to the full story where one exists.
A few questions people actually ask.
What does a content strategist do?
A content strategist decides what content to create, improve, and remove, and why. That means auditing what exists, researching demand, designing the architecture, and briefing writers, then measuring what worked.
What are content strategy services?
Content strategy services cover the planning side of content: inventory and scoring, demand research, cluster architecture, roadmaps, and briefs. Mine stop at the brief; your writers write.
What are the pillars of a content strategy?
Audience and intent, an inventory of what exists, an architecture that connects content to commercial pages, a differentiation layer of first-party proof, and a measurement plan. Skipping any of them is where most content strategies fail.
How much does content strategy consulting cost?
It depends on the size of the library and whether you want a one-time plan or ongoing direction, so I quote after a fit call.
Do you write the content?
No. I write the strategy and the briefs; your writers or content team produce the content.