Experience.
Ten years in marketing, the last four focused on SEO. From high-school competition and in-house internships through a client-facing agency.
The chronology.
Senior Account Strategist, Content & SEO
Senior Account Strategist (Jun 2026 – present), promoted from Account Strategist (Jun 2025 – Jun 2026). Client-facing role running content + SEO strategy for five B2B programs in cybersecurity, HR tech, observability, legal tech, and marketing tech. Mid-market through enterprise.
- $70K+ MRR / $840K+ ARR managed solo across the book.
- Q1–Q2 2026: 100% KPI attainment across all accounts, both quarters (3 of 3).
- Featured case (cybersecurity SaaS): +45% MoM organic clicks from a comprehensive schema rollout. Single-variable test, no new content.
- Featured case (legal SaaS): organic drove 362 influenced demos in six months, 29% of all demos and the largest single channel. The results led the client to move budget off a 3-year incumbent paid-media relationship into a $150K organic engagement.
- Featured case (creator-tools SaaS): inherited the account and grew it into an $18K MRR program, then a sitewide schema rollout and stale-date cleanup drove LLM-referred traffic +353.5% MoM (about 11x in two months) and organic subscriptions to a record 2,548/month, the highest since Oct 2024.
- Featured case (creator-tools SaaS): self-initiated 929-page programmatic SEO audit using a custom AI-native scoring methodology. Keep / Improve / Consolidate / Kill, bucketed into 45 topical hubs.
- Piloting Directive's GEO playbook: retrofitting client content for LLM/AI-answer visibility, tracked in Scrunch AI.
SEO Manager
SEO Manager (Aug 2024 – Jun 2025), promoted from SEO Specialist (Aug 2023 – Aug 2024). Led SEO strategy for Fortune 100s and SMBs across education, hospitality, finance, and B2B commodities.
- State-sponsored financial services provider: +20% organic sessions, +61% organic conversions, +38% keyword visibility YoY (blog strategy + Core Web Vitals work with dev).
- National swim school brand: +12% YoY organic traffic, +60% keyword rankings, +56% SERP results (full site redesign + GBP optimization + schema rollout).
- Boutique event design firm: 32 newly-optimized pages launched in a full-site redesign.
- Portfolio of 10+ vacation brand websites: ongoing SEO management for consistent YoY ranking and traffic growth.
- Global food ingredient manufacturer: 12 custom SEO reports (one per business unit) for international strategy.
- Built dynamic Looker Studio dashboards; monthly C-suite reporting.
Marketing Intern
Summer internship at a genomics platform. WordPress SEO, LinkedIn + Twitter content, HubSpot lead scoring + funnel routing, and a sales-deck redesign for brand consistency.
Marketing Intern
Built and ran Instagram for a new brand from scratch. Filmed and produced all content. Multi-platform analytics for campaign decisions; SEO + UX optimization on the existing site.
Employment Branding Intern
Designed a new 30-page career site (wireframed from scratch) to lower bounce rate and streamline applicant flow. Produced and edited promoted social content.
- 175K+ people reached on promoted social.
- +40% Instagram followers.
Social Chair
Elected Social Chair of the SDSU chapter. Planned and ran every chapter social event for the year, managed the Instagram account, and led a philanthropy week.
- Managed a $50K social budget across the calendar.
- Led a philanthropy week that raised $68K for cancer research.
- Chapter took Chapter of the Year.
Education
- BS, Marketing · 2019 – 2023 · 3.5 GPASan Diego State University.
- Pre-college · DECAChapter president in high school. Senior year, took 1st in two state-level events (a marketing communications roleplay and a 15-page integrated marketing campaign) and was a finalist at nationals.
Certifications
- GoogleGoogle Ads Search Certification.
- SEMrushLocal SEO Course.
- SEMrushSEO Fundamentals Course.
- SEMrushTechnical SEO Course.
- SEMrushMobile SEO Course.
Speaking
- Directive · Webinar "Why your AI search is hard to measure (and how to fix it)" ↗. What's measurable, what's missing, and how B2B SaaS teams are approaching AI search today.
- Directive · Jun 29, 2026 "GEO/AEO readiness: getting LLMs to favor your brand" ↗. AI search is changing how buyers discover software: is your brand showing up in the answers that matter?