SEO audit services, with the AI-search read built in.
Know exactly what's costing you organic and AI-search visibility, and the highest-leverage fixes to win it back, in priority order. A full technical, content, and keyword audit, plus a GEO audit of how AI answers treat your brand. Fixed scope, fixed price, no retainer.
Where this usually starts.
Traffic is flat or falling, and nobody can say why
Impressions are up, clicks are down, and the monthly report says everything is fine. You need a diagnosis.
You inherited a site you did not build
New role, new agency, or a redesign that went sideways. Before you spend a quarter on content, you need to know what is broken underneath it.
Competitors show up in AI answers and you do not
ChatGPT, Perplexity, and AI Overviews name three competitors when buyers ask about your category. You want to know why, and what to change.
What an SEO audit should actually tell you
A useful audit answers one question: what should your team work on first, and why.
To answer it, I start from the pages and keywords that drive pipeline, work backward to what is holding them down, and rank every finding by business impact against effort. The technical SEO audit, the website SEO audit of your content, and the keyword research all feed one prioritized list. If you have been comparing technical SEO audit services against website SEO audit services, this covers both in one engagement, plus the AI-search read most of them skip.
Why a GEO audit belongs in an SEO audit now
Buyers now ask ChatGPT and Perplexity to shortlist vendors before they ever search Google. Across six accounts I track, a brand’s own site is under 3% of the sources AI answers cite about its category, so most of how AI describes you is decided off your site. A GEO audit (sometimes sold separately as an AI SEO audit) checks where you are named, where you are only cited, and where competitors take the answer. For B2B companies, a B2B SEO audit that skips this is measuring last year’s search engine.
Who runs it
I run content and SEO strategy for five B2B SaaS accounts across cybersecurity, legal tech, HR tech, observability, and creator software, roughly $840K ARR under management. This audit is the same discovery work I do before any of those programs, packaged at a fixed price. See the anonymized case studies for what came after the audit on each one.
The scope, start to finish.
Technical SEO audit
- Full crawl plus Search Console analysis
- Indexation health: crawled-not-indexed, index bloat, canonical and noindex errors
- Robots.txt and sitemap hygiene
- Site architecture and internal linking: orphans, hub-and-spoke gaps, redirect chains
- Core Web Vitals and page-experience read
- Structured-data and schema audit
Content audit
- A full content inventory of every indexable page
- Refresh, consolidate, or prune calls where they apply, with a redirect map
- Top-of-funnel vs bottom-of-funnel balance and a read on what is bleeding to AI vs converting
- Information Gain gaps: where the content is commodity synthesis vs defensible first-party
Keyword research
- A money-keyword map built on commercial, bottom-of-funnel intent
- Striking-distance keywords from Search Console that a refresh can push onto page one
- A competitor keyword gap so you see what they rank for and you do not
GEO audit (AI visibility read)
- Manual named-vs-cited checks across ChatGPT, Google AI Overviews, Perplexity, and Gemini for your money keywords
- Where competitors get named in AI answers and you do not
- JavaScript rendering blind spots that hide your content from AI crawlers
Roadmap and a sample brief
- 10 to 15 prioritized content opportunities mapped to money keywords and funnel stage
- One fully built content brief in my exact format
Strategy, specs, and briefs.
I find what's holding you back, decide what matters most, and tell your team exactly what to do about it. Your team, or a developer you hire, ships it. One-time project or ongoing, both work.
I diagnose and prioritize
Every issue and opportunity, ranked by impact against effort, so the first thing your team works on is the thing that moves the number.
I spec the fixes and write the briefs
Technical fixes written for a developer to act on, and content briefs written for a writer to execute, with the keyword research behind them.
Your team ships it
I don't edit your CMS or write your code. If you need a developer, hire one; I'll tell them exactly what to build and review it after.
A plan your team can run.
A prioritized findings deck
Every issue and opportunity, ranked by impact against effort, in a deck built to be read and presented.
The working spreadsheet
The content inventory, keyword map, and technical findings behind the deck, so your team has the detail to execute against.
Quick wins up front
The highest-leverage things you can ship this week, separated from the bigger projects, so there is value in your hands on day one.
Results from real programs.
Anonymized by industry. Each links to the full story where one exists.
A one-time project with a fixed scope and a fixed price. You know exactly what you're paying before we start, and the engagement ends when the audit is delivered.
A comparable audit from a B2B SaaS agency runs $7,500 to $25,000 and up. It is the same discovery process agencies run before a six-figure engagement.
A few questions people actually ask.
What do SEO audit services include?
This one includes a technical SEO audit, a content audit, keyword research, a GEO audit of your AI-search visibility, and a prioritized roadmap with one full content brief. Everything is ranked by impact against effort, with quick wins separated out.
How much does an SEO audit cost?
This audit is $5,000, fixed, for a site up to about 1,000 URLs. Comparable audits from B2B SaaS agencies run $7,500 to $25,000 and up. Larger sites get scoped case by case, and I tell you the number before we start.
Is this just a GEO or AI audit?
No. It is a full technical, content, and keyword audit first, and the GEO audit is one component. Rankings and pipeline still depend on classic SEO fundamentals, so that is where most of the value sits.
Do you implement the fixes?
No, I diagnose, prioritize, and spec the fixes; your team or a developer ships them. If you want help steering the roadmap after the audit, we can scope ongoing strategy separately.
Do you only audit B2B SaaS sites?
No. B2B SaaS companies are my specialty, but the audit works for any site: B2B, B2C, services, or ecommerce. If you want more of the right traffic and better AI visibility, it applies.
How long does the audit take?
About two weeks from kickoff, depending on the size of the site. I confirm the timeline before we start.