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Generative engine optimization

Generative Engine Optimization

Winning AI Overviews, LLM answers, and off-site visibility. Measurement over vanity metrics.

AI Overview Impressions in Search Console (No Clicks) data-drop Jun 24, 2026 Google Search Console now reports AI Overview impressions, but no clicks yet. What the data shows, which formats win citations, and why ads are next.
How to Measure SEO ROI in a Zero-Click World metric Jun 23, 2026 Sessions are the wrong unit now. Measure SEO ROI as influenced pipeline: the attribution setup, plus a legal SaaS account where organic drove 362 demos.
Schema Markup for SEO: A Single-Variable Proof teardown Jun 23, 2026 Schema markup for SEO, tested clean: one cybersecurity SaaS rollout drove +45% MoM clicks on flat impressions. Proof it works, and where it does not.
The Great Decoupling: impressions up, clicks down manifesto Jun 23, 2026 The Great Decoupling is real: AI Overviews push impressions up while clicks fall. Cross-vertical client data, and what to optimize for instead.
AI Overviews and SEO: One Year, Five SaaS Verticals data-drop Jun 23, 2026 AI Overviews and SEO across five B2B SaaS verticals over a year: branded and TOFU clicks erode while high-intent demand and LLM traffic hold or grow.
How to Rank in AI Overviews: Get Named, Not Cited metric Jun 23, 2026 How to rank in AI Overviews: being named in the answer beats ranking #1, a citation that recommends a competitor is worthless, and what actually earns the spot.
B2B Marketing Attribution: Stop Flying Blind competitor Jun 23, 2026 B2B marketing attribution done right: how multi-touch attribution shows what actually drives pipeline, why UTMs and form-fills lie, and the tool I run daily.