A content marketing consultant for content AI can't flatten.
AI can now write the average article on any topic in seconds, which makes average articles worthless. I help B2B teams build content programs on the one thing AI cannot copy: your data, your results, and a point of view you will defend.
Where content marketing goes generic.
Your content sounds like everyone else's
Same outline, same stats, same advice as the ten results above it. Readers skim and leave, and AI answers summarize it without naming you.
Your blog cites the same reports as everyone else
Your team has years of customer data and results, and the blog quotes the same third-party reports as every competitor.
Content does not reach buyers
Traffic comes from people who will never buy, and the pieces buyers need before a demo do not exist.
Content marketing after AI
For years, content marketing rewarded coverage: answer every question in the category and traffic followed. AI answers now handle the generic version of every question, and they summarize coverage content without crediting anyone. What still earns attention, and citations, is content with something the model cannot get elsewhere: your data, your results, your position.
Start with what you already know
Most companies sit on more proof than they publish: customer outcomes, usage data, support patterns, sales objections. As your content marketing consultant, I inventory that proof first, decide what can be published or anonymized, and build the program around it. B2B content marketing services that skip this step end up citing the same third-party reports as every competitor.
Strategy and briefs, your writers
I design the program and write the briefs, with the proof and the point of view built in. Your writers produce the content. That keeps your voice in house, and it keeps the budget on the part AI cannot do.
What the content program covers.
Proof inventory
- The first-party data, customer results, and expertise your company already has
- Which of it can be published, anonymized, or turned into research
Program design
- Content types mapped to the funnel: guides, comparisons, data drops, and thought leadership
- A cadence your team can sustain
Point of view
- The positions your brand should own, and the evidence behind each
Distribution and AI presence
- Owned content repurposed for the third-party sources AI trusts
- Which pieces should live off your site to be cited
Briefs and measurement
- Briefs your writers can execute, with the proof built in
- Measurement tied to pipeline and AI mentions
How the program gets built.
I inventory the proof your company already has, design a program around it, and brief each piece so your writers can produce it.
I inventory your proof
Customer data, internal expertise, and results nobody has published yet, collected into a library your writers can draw from.
I design the program
A point of view, the pieces that carry it, and where each one gets distributed, including the third-party sources AI pulls from.
Your writers produce it
Each piece gets a brief with its proof attached. Your team writes and publishes, and I measure what reaches buyers.
A program built on your proof.
A content program plan
What you publish, how often, for which buyer stage, and what proof anchors each piece.
A proof library
Your first-party data organized with canonical wording, so every writer uses the same numbers correctly.
Briefs
Ready-to-write briefs for the first wave of the program.
What the content data shows.
Anonymized by industry. Each links to the full story where one exists.
Content marketing questions.
What does a content marketing consultant do?
A content marketing consultant designs the content program: what to publish, for whom, with what proof, and how it reaches buyers. I stop at strategy and briefs; your team or writers produce the content.
Do you need a content marketing consultant or an agency?
If you have writers, a consultant gives you the strategy and briefs without paying for an agency's production layer. If you have no one to write, you need writers first, either in house or freelance.
What are B2B content marketing services?
B2B content marketing services plan and produce content that moves business buyers toward a purchase. Mine cover the planning half: program design, point of view, proof, briefs, and measurement.
How much does a content marketing consultant cost?
It depends on the scope and whether the work is one-time or ongoing, so I quote after a fit call.
Do you offer SaaS content marketing services?
Yes, SaaS content marketing services are most of my current work, across five B2B SaaS accounts. I work with non-SaaS companies too.