A fractional SEO consultant who owns the strategy.
You have people who can execute. What's missing is someone senior deciding what to build, in what order, and why. As your fractional SEO lead, I own the roadmap and the priorities, and I work alongside your team for as long as you need it.
Signs you need a fractional SEO lead.
Nobody owns SEO
It sits between content, web, and demand gen, so everyone touches it and nobody is accountable for it.
A full-time senior hire is not justified yet
You need senior judgment, but not 40 hours a week of it, and a six-month search for a head of SEO is a long time to wait.
Outsourced SEO turned into a black box
An agency or freelancer does work every month, and you cannot tell which of it matters or what they would do next.
When fractional SEO makes sense
A fractional SEO consultant fits a specific gap: you have execution capacity, a writer or two and access to a developer, but no senior person owning search. Hiring a full-time head of SEO is slow and expensive, and outsourced SEO services tend to hand back activity reports with little direction.
Fractional SEO puts a senior owner inside your team for the hours you actually need. I set the roadmap, decide the priorities, write the briefs and specs, and report results to leadership. Your team ships the work.
What ownership looks like in practice
Ownership is the part that cannot be outsourced. It means someone deciding what not to do, catching a redesign before it wipes out rankings, and telling leadership honestly what moved and why. I do that today for five B2B SaaS accounts. As a fractional SEO lead, I do it for yours, in your tools and your docs, so the program stays yours.
Strategy only, by design
I don’t write your content or ship your code, and I won’t pretend to. That keeps the cost on senior judgment, and it keeps your team building skills in house.
What fractional SEO covers.
Roadmap ownership
- A quarterly roadmap ranked by business impact, re-prioritized as results come in
- Weekly or biweekly priorities your team can act on
Technical direction
- Specs your developer can build from, and review of what shipped
- Indexation, architecture, internal linking, and schema decisions
Content direction
- Keyword and content strategy tied to commercial intent
- Briefs for your writers, and feedback on drafts before they publish
AI-search visibility
- A dated prompt set for your category and a named-vs-cited baseline
- The off-site sources AI pulls from, folded into the plan
Reporting to leadership
- Results in demos and pipeline, with the caveats stated
- A clear line from what shipped to what moved
How fractional ownership works.
I own your SEO roadmap part time: I set the priorities, direct the technical and content work, and report to leadership.
I own the roadmap
One prioritized plan for technical, content, and AI-search work, kept current as results come in.
I direct the work
Specs for your developers and briefs for your writers, with regular check-ins so nothing stalls.
Your team ships it
Your people do the building and the writing. The program, the documentation, and the results stay with you.
One accountable SEO owner.
One accountable owner
A single senior person who decides what gets done and answers for the results.
A team that knows what to do next
Writers and developers working from clear briefs and specs.
Your program stays yours
Everything lives in your accounts and your docs, so nothing walks out the door if the engagement ends.
Programs I own today.
Anonymized by industry. Each links to the full story where one exists.
Fractional SEO questions.
What is a fractional SEO consultant?
A fractional SEO consultant is a senior SEO lead who works part time inside your team, owning strategy and priorities the way a full-time head of SEO would, for a fraction of the hours. Your team keeps executing; the consultant decides what they execute.
How much does it cost to hire a fractional SEO consultant?
It depends on the hours and scope, so I quote after a short fit call. If you want a fixed-price starting point, the $5,000 SEO & GEO audit is the usual first step.
How is fractional different from outsourcing SEO to an agency?
Fractional means the strategy owner sits with your team; outsourcing usually means the work leaves the building. A fractional lead keeps ownership of SEO inside your company.
Do you do the implementation?
No. I own strategy, priorities, specs, and briefs; your writers and developers do the building. If you need a developer, I will tell them exactly what to build.
Is there a minimum commitment?
No fixed minimum. Some teams want a quarter to get a program running, others want an ongoing lead. We decide on the fit call.