A fractional SEO consultant who owns the strategy.
You have people who can execute. What's missing is someone senior deciding what to build, in what order, and why. As your fractional SEO lead, I own the roadmap and the priorities, and I work alongside your team for as long as you need it.
Where this usually starts.
Nobody owns SEO
It sits between content, web, and demand gen, so everyone touches it and nobody is accountable for it.
A full-time senior hire is not justified yet
You need senior judgment, but not 40 hours a week of it, and a six-month search for a head of SEO is a long time to wait.
Outsourced SEO turned into a black box
An agency or freelancer does work every month, and you cannot tell which of it matters or what they would do next.
When fractional SEO makes sense
A fractional SEO consultant fits a specific gap: you have execution capacity, a writer or two and access to a developer, but no senior person owning search. Hiring a full-time head of SEO is slow and expensive, and outsourced SEO services tend to hand back activity reports with little direction.
Fractional SEO puts a senior owner inside your team for the hours you actually need. I set the roadmap, decide the priorities, write the briefs and specs, and report results to leadership. Your team ships the work.
What ownership looks like in practice
Ownership is the part that cannot be outsourced. It means someone deciding what not to do, catching a redesign before it wipes out rankings, and telling leadership honestly what moved and why. I do that today for five B2B SaaS accounts. As a fractional SEO lead, I do it for yours, in your tools and your docs, so the program stays yours.
Strategy only, by design
I don’t write your content or ship your code, and I won’t pretend to. That keeps the cost on senior judgment, and it keeps your team building skills in house.
The scope, start to finish.
Roadmap ownership
- A quarterly roadmap ranked by business impact, re-prioritized as results come in
- Weekly or biweekly priorities your team can act on
Technical direction
- Specs your developer can build from, and review of what shipped
- Indexation, architecture, internal linking, and schema decisions
Content direction
- Keyword and content strategy tied to commercial intent
- Briefs for your writers, and feedback on drafts before they publish
AI-search visibility
- A dated prompt set for your category and a named-vs-cited baseline
- The off-site sources AI pulls from, folded into the plan
Reporting to leadership
- Results in demos and pipeline, with the caveats stated
- A clear line from what shipped to what moved
Strategy, specs, and briefs.
I find what's holding you back, decide what matters most, and tell your team exactly what to do about it. Your team, or a developer you hire, ships it. One-time project or ongoing, both work.
I diagnose and prioritize
Every issue and opportunity, ranked by impact against effort, so the first thing your team works on is the thing that moves the number.
I spec the fixes and write the briefs
Technical fixes written for a developer to act on, and content briefs written for a writer to execute, with the keyword research behind them.
Your team ships it
I don't edit your CMS or write your code. If you need a developer, hire one; I'll tell them exactly what to build and review it after.
A plan your team can run.
One accountable owner
A single senior person who decides what gets done and answers for the results.
A team that knows what to do next
Writers and developers working from clear briefs and specs.
Your program stays yours
Everything lives in your accounts and your docs, so nothing walks out the door if the engagement ends.
Results from real programs.
Anonymized by industry. Each links to the full story where one exists.
A few questions people actually ask.
What is a fractional SEO consultant?
A fractional SEO consultant is a senior SEO lead who works part time inside your team, owning strategy and priorities the way a full-time head of SEO would, for a fraction of the hours. Your team keeps executing; the consultant decides what they execute.
How much does it cost to hire a fractional SEO consultant?
It depends on the hours and scope, so I quote after a short fit call. If you want a fixed-price starting point, the $5,000 SEO & GEO audit is the usual first step.
How is fractional different from outsourcing SEO to an agency?
Fractional means the strategy owner sits with your team; outsourcing usually means the work leaves the building. A fractional lead keeps ownership of SEO inside your company.
Do you do the implementation?
No. I own strategy, priorities, specs, and briefs; your writers and developers do the building. If you need a developer, I will tell them exactly what to build.
Is there a minimum commitment?
No fixed minimum. Some teams want a quarter to get a program running, others want an ongoing lead. We decide on the fit call.