SEO Strategy

Content strategy after Information Gain. Perspective and first-party data over coverage.

SEO Plan: How to Build One for the First 90 Days playbook Sep 29, 2026 An SEO plan is a set of dated decisions built on a baseline audit. How to build one for your first 90 days, even on a site you inherited, with a template.
Getting Traffic but No Conversions? The B2B Fix playbook Jul 23, 2026 Getting traffic but no conversions? For B2B SaaS it is usually wrong-intent traffic, an off-stage offer, or a long sales cycle you measure at last-click.
How to Redesign a Website Without Losing SEO playbook Jul 23, 2026 How to redesign a website without losing SEO: inventory every URL, map 1:1 301 redirects, preserve content, stage the cutover, and monitor the recovery.
Why Is My Organic Traffic Dropping? A Diagnosis playbook Jul 23, 2026 Why is my organic traffic dropping? Often it is the decoupling. How to diagnose the real cause: updates, technical, seasonality, or AI.
Why Did My Google Rankings Drop? (And How to Recover) playbook Jul 22, 2026 Why did your Google rankings drop? The ranked list of causes, the Search Console check that finds yours, and how to recover, from a practitioner.
Robots.txt SEO: The Crawl-Hygiene Playbook build-log Jul 21, 2026 Robots.txt SEO controls crawling. See the post-migration workflow I used to reduce crawl waste after a 900-URL move.
Why Is My Website Not Showing Up on Google? playbook Jul 20, 2026 Why your website isn't showing up on Google, triaged: is it indexed, is it ranking, or is it ranking but AI Overviews took the click? How to tell, and fix each.
How to Find Bottom-of-Funnel Keywords playbook Jul 15, 2026 Bottom-of-funnel keywords are the buyer-intent terms that convert. The shapes to look for, how to find them, and why a $19 CPC outweighs 100x the volume.
How to Survive Google Core Updates manifesto Jul 14, 2026 A Google core update moves your rankings because the quality bar moved. You can't control the algorithm, so control the controllables. The calm playbook.
Content Pruning: When to Cut, Redirect, or Consolidate playbook Jul 13, 2026 Content pruning and consolidation as SEO strategy: when to redirect, consolidate, or delete pages, how to fix keyword cannibalization, and how to run it.
Will AI Replace SEO? An Honest Answer From the Job playbook Jul 13, 2026 Will AI replace SEO? The honest answer from someone still doing the work: the profession is safe for now, and I won't pretend to know where AI goes in five years.
Crawled, currently not indexed: a verdict, not an error manifesto Jun 23, 2026 'Crawled, currently not indexed' in Google Search Console is usually a content-quality verdict. Why it happens, and how to fix it.