Blog AI-native SEO for B2B SaaS

Winning pipeline when AI Overviews are eating the clicks.

Notes from four years of cross-vertical data. Anonymized clients, real numbers, a point of view you cannot lift from anywhere else.

Generative Engine Optimization

Winning AI Overviews, LLM answers, and off-site visibility. Measurement over vanity metrics.

How to Measure SEO ROI in a Zero-Click World metric Jun 23, 2026 Sessions are the wrong unit now. Measure SEO ROI as influenced pipeline: the attribution setup, plus a legal SaaS account where organic drove 362 demos.
Schema Markup for SEO: A Single-Variable Proof teardown Jun 23, 2026 Schema markup for SEO, tested clean: one cybersecurity SaaS rollout drove +45% MoM clicks on flat impressions. Proof it works, and where it does not.
The Great Decoupling: impressions up, clicks down manifesto Jun 23, 2026 The Great Decoupling is real: AI Overviews push impressions up while clicks fall. Cross-vertical client data, and what to optimize for instead.

SEO Strategy

Content strategy after Information Gain. Perspective and first-party data over coverage.

Crawled, currently not indexed: a verdict, not an error manifesto Jun 23, 2026 'Crawled, currently not indexed' in Google Search Console is usually a content-quality verdict, not a technical error. Why it happens, and how to fix it.

AI Marketing

AI-native operations: building the fix, single-variable testing, and running SEO with Claude.

First pieces in progress.

SEO Tools

First-hand comparisons and reviews from running these across real B2B SaaS accounts.

First pieces in progress.