SEO migration services, so the relaunch keeps what you earned.
A redesign or replatform is the fastest way to lose years of rankings in a weekend. I plan the migration before launch, check it on launch day, and watch it for weeks after, so your developers ship the new site without shipping a traffic drop.
Where migrations lose traffic.
A redesign is coming and SEO was not in the room
The design is approved, the dev sprint is scheduled, and nobody has mapped the old URLs to the new ones.
The last migration went badly
Traffic fell after the previous relaunch and never fully came back. Nobody wants a repeat.
Content is being consolidated
Hundreds of pages are being merged or cut, and each one has links and rankings attached.
Website migration SEO is a planning problem
Most migration traffic losses come from decisions made weeks before launch: URLs changed without a map, templates that dropped titles or headers, a staging noindex that shipped to production. Website migration SEO services earn their cost at the planning stage, when every one of those decisions is still cheap to change.
What a well-run migration looks like
On a cybersecurity SaaS account, a section migration with roughly 900 redirects, new URLs, and new headers reached 1,402 top-10 keywords 30 days after launch, up from 909 at the snapshot two weeks before. A core update landed close to the cutover, so not all of that movement belongs to the migration, but the redirect plan held and the section grew.
Your developers ship it, I check it
I write the URL map, the redirect rules, and the template requirements. Your developers build. On launch day I crawl the live site against the plan, and for the weeks after I watch indexation, rankings, and traffic so anything that slips gets fixed fast.
What migration SEO covers.
Pre-migration baseline
- Full crawl of the current site and a Search Console baseline
- The pages carrying traffic, rankings, links, and conversions
URL map and redirect plan
- Old-to-new URL mapping, one-to-one wherever possible
- Redirect rules, chains removed, and the pages to consolidate or retire
Template and content checks
- Titles, headers, internal links, schema, and canonicals on the new templates
- Rendering checks for search engines and AI crawlers on staging
Launch QA
- Launch-day crawl of redirects, status codes, robots rules, and sitemaps
- Staging and noindex settings removed before they reach production
Post-launch monitoring
- Indexation, rankings, and traffic watched for weeks after launch
- Fast triage of anything that slips
How a migration runs with me.
I baseline the current site, map every URL to its new home, check the templates before launch, and watch rankings in the weeks after.
I baseline and map
A pre-migration snapshot of rankings, traffic, and links, and a URL-by-URL redirect plan.
I check before and at launch
Template and content checks on staging, then launch-day QA of redirects, indexing, and tracking.
Your developers ship, I monitor
Engineering runs the migration from the plan. I monitor the weeks after launch and flag anything that slips.
A migration plan your developers can follow.
A migration plan your developers can follow
The URL map, the redirect rules, and the template requirements, written as specs.
Launch-day QA
A checklist run against the live site the day it ships, with anything broken flagged immediately.
A post-launch read
Where the new site stands against the baseline at 30 days, with the fixes still needed.
Migration and consolidation results.
Anonymized by industry. Each links to the full story where one exists.
SEO migration questions.
What is SEO migration?
SEO migration is protecting search visibility while a site changes: new design, new platform, new URL structure, or a new domain. It covers URL mapping, redirects, template checks, launch QA, and monitoring afterward.
What do SEO migration services include?
Mine include a pre-migration baseline, a URL map and redirect plan, template and rendering checks on staging, launch-day QA, and post-launch monitoring. Your developers implement from the specs.
How much does SEO migration support cost?
It depends on the number of URLs and how much is changing, so I quote after a fit call. Bring me in before the URL structure is locked; fixing a migration after launch costs more.
When should SEO get involved in a website migration?
Before the new URL structure and templates are final. Website migration SEO is cheapest at the planning stage and most expensive after launch.
Do you set up the redirects?
No. I write the redirect map and rules; your developers implement them, and I verify them on launch day.