SEO Fundamentals

The foundational guides, each with a first-hand B2B SaaS take and a real example, so even 101 content says something only an operator could.

Off-Page SEO in 2026: Your Site Showing Up Isn't Enough manifesto Jul 13, 2026 Off-page SEO used to mean backlinks. Now it decides whether AI names your brand at all. Only ~2.6% of what AI cites about you is your own site. The playbook.
Backlinks and Digital PR for B2B SaaS SEO playbook Jul 12, 2026 Backlinks still matter, but mention share and sentiment matter more. Why toxic-link paranoia is over, how to earn links with first-party data and digital PR, and why off-site mentions drive AI visibility.
H1 Tag SEO: Put the Keyword in the Headline playbook Jul 12, 2026 H1 tag SEO is one move: get your target keyword into the H1, not a bare slogan. The B2B SaaS mistake, the hybrid-headline fix, and how to audit yours.
Information Gain in SEO: Why Original Data Wins playbook Jul 12, 2026 Information Gain is how Google and AI decide whether your page adds anything new. Why it now drives rankings, and how to create it with first-party data.
Internal Linking for B2B SaaS SEO playbook Jul 12, 2026 Internal linking is architecture, not decoration. How hub-and-spoke concentrates authority, why orphan pages leak it, and how internal links feed AI answers.
How to Do Keyword Research for B2B SaaS in 2026 playbook Jun 25, 2026 How to do keyword research for B2B SaaS in 2026: find your bottom-of-funnel money keywords, match each to the right page, then move from keyword tracking to prompt tracking.
Search Intent for B2B SaaS: The Four Types playbook Jun 25, 2026 Search intent is the why behind a query. For B2B SaaS, commercial and transactional are the money intents. How to read intent from the SERP and match it.
How to Write a Good Title Tag for B2B SaaS playbook Jun 25, 2026 How to write a good title tag for B2B SaaS: lead with the keyword, write for the click, skip the brand stuffing, and earn rich results that lift CTR.
E-E-A-T for B2B SaaS: The Experience Signal AI Can't Fake playbook Jun 24, 2026 E-E-A-T for B2B SaaS: why it is not a ranking factor, why Experience is the E that matters most in the AI era, and how to actually demonstrate it.