Directive · since June 2025
Marketing was the obvious answer in high school. I joined DECA, the high school business and marketing competition program, and was elected chapter president. I took concurrent-enrollment business courses on the side. Senior year I competed in two DECA events and placed first in both: a marketing communications roleplay, and a 15-page integrated marketing campaign written in advance and presented to a panel of judges. I was a finalist at nationals.
Then SDSU. Marketing degree, 2023. Internships at DISH (employment branding), PorchLight Realty (multi-platform content), and Singular Genomics (HubSpot ops) taught me what marketing actually looks like inside companies of different sizes.
After graduation I joined Fusion92 in Chicago, first as SEO Specialist and then promoted to Manager. Two years running programs for Fortune 100s and SMBs across education, hospitality, finance, and B2B commodities. The thing multi-client agency work teaches you: most SEO problems have the same shape across very different verticals.
Today I'm at Directive, owning content + SEO strategy for five B2B programs in cybersecurity, HR tech, observability, legal tech, and marketing tech. Mid-market through enterprise. $70K+ MRR managed solo, tied to pipeline, retention, and expansion. Lately that means as much time in LLM-citation data as in Search Console: the channel is changing, and the work has to change with it.
Senior year of college I joined a house-building mission in Tijuana, constructing shelter for a three-person family who'd been living in a wood-and-tarp structure.
Social Chair, 2021. Managed a $50K social budget; chapter took Chapter of the Year. Led a philanthropy week that raised $68K for cancer research.