Website Development & Design
Website Development & Launch
My expertise in website development is grounded in leveraging the latest web technologies and platforms. From initial wireframes created with Adobe XD to developing and managing content with WordPress, I ensure every site is built on a strong foundation. My focus is on delivering responsive, high-performing websites that stand out in the digital landscape. I adhere to best practices such as mobile-first design and progressive enhancement, which are crucial for modern, scalable web solutions.
Tools: Adobe XD, WordPress, Wireframe.cc
User Experience (UX) Optimization
I craft engaging digital experiences by focusing on user behavior and design best practices. Utilizing Adobe XD for prototyping and user journey mapping, I enhance website usability and interactivity, ensuring each design decision is informed and purposeful for optimal user engagement. By prioritizing accessibility and user-centric design principles, I create inclusive digital environments that cater to diverse audiences and drive user satisfaction.
Tools: Adobe XD
Technical SEO & Website Auditing
With a keen eye for detail, I use Google Search Console and a variety of SEO auditing tools to ensure websites are search-engine friendly. My approach involves a thorough analysis and optimization of the website structure, metadata, and other on-page elements to improve search visibility and organic reach. Staying abreast of the latest algorithm updates and SEO trends, I ensure that websites maintain their competitive edge in the ever-evolving search landscape.
Tools: Google Search Console, SEMrush, Screaming Frog, Ahrefs
Creative Design & Asset Development
I specialize in creating compelling visual narratives that resonate with target audiences. Using Adobe Photoshop, I develop bespoke graphics and assets that enhance brand identity and seamlessly integrate with overall web design, ensuring a cohesive and visually impactful online presence. My design process is iterative and collaborative, involving feedback and user testing to refine and perfect the visual experience.
Tools: Adobe Photoshop, Canva
Analytics & Performance Tracking
I employ data-driven methodologies using tools such as Google Analytics, Google Tag Manager, Google Search Console, and SEMrush to track and analyze website performance. This insight allows me to make strategic decisions, optimize user experience, and continuously improve website effectiveness based on real-time data. Leveraging custom dashboards and segmentation, I provide actionable insights that drive growth and inform ongoing marketing strategies.
Tools: Google Analytics, Google Search Console, Google Tag Manager, SEMrush, Looker Studio