Data Analytics and Reporting
SEO Analytics and Data Tracking
Through the integration of cutting-edge tools like Google Search Console and SEMrush, I’ve developed a keen ability to align keyword research with client business objectives, auditing websites to unlock organic growth opportunities. My approach is highly analytical, balancing a multitude of clients and projects, and optimizing content to enhance organic rankings, traffic, and conversions. Routine technical audits and reports allow me to showcase progress technical optimizations after they have been implemented., and I set up position tracking for specific keywords so I can accurately track growth after the beginning of a campaign.
Tools: SEMrush, Google Search Console, GA4, Microsoft Excel
Data Visualization and Dashboard Creation
My analytical storytelling comes to life in the dashboards I create within Looker Studio, where complex data sets are transformed into intuitive visual narratives. This visualization expertise extends to my work with Hubspot, where audits and lead qualification processes are informed by meticulously crafted reports and dashboards. The ability to present data in a clear and engaging manner is crucial, and I’ve honed this skill to ensure that decision-making is always guided by solid, actionable insights.
Tools: Looker Studio, Hubspot
Client Reporting and Insights Communication
Client communication is not just about delivering data; it’s about delivering clarity and strategic direction. By preparing and presenting detailed reports that highlight key insights and trends, I enable clients to grasp the nuances of their digital presence and the impact of algorithm changes. This comprehensive reporting goes beyond mere numbers to offer proactive recommendations, influencing decision-making for improved organic performance.
Tools: Microsoft Powerpoint, Looker Studio, Microsoft Excel
Content and Social Media Analytics
The intersection of content creation and data analysis is where I thrive, orchestrating SEO-optimized content for platforms like WordPress and leveraging social media analytics to foster engagement and audience growth. Whether it’s through strategic lead scoring in Hubspot, redesigning sales decks in PowerPoint, or curating YouTube channels for enhanced visibility, my decisions are driven by data analyzed across platforms to ensure every piece of content performs at its best.
Tools: LinkedIn Campaign Manager, Meta Business Suite, WordPress, Hubspot, Youtube
Data Integrity and Auditing
Upholding the highest standards of data integrity is vital in today’s data-driven marketing landscape. My meticulous approach to lead management within HubSpot ensures that every piece of data is accurate, compliant, and actionable. Regular audits of lead data are conducted to maintain integrity and compliance with industry standards, which is essential for reliable reporting and segmentation. This diligence allows for effective lead nurturing and scoring, optimizing conversion rates and ensuring that marketing efforts are concentrated where they will have the most impact. My commitment to data integrity is not just about maintaining clean data; it’s about building a trustworthy foundation for all marketing strategies.
Tools: Hubspot