Content and Social Media Marketing
Content Strategy and Optimization
I architect compelling content strategies that are the backbone of digital presence, ensuring every piece of copy is fine-tuned to meet SEO benchmarks with tools like SEMrush. My approach is multifaceted, targeting organic search uplift, audience engagement, and aligning with client objectives to deliver content that not only ranks but resonates. I have backend experience in WordPress so I can both write the content and implement it onto the site.
Tools: Wordpress, SEMrush
Social Media Marketing and Engagement
As a strategist and storyteller, I harness the power of platforms like LinkedIn, Twitter, Instagram, and Facebook to build brand narratives that engage and grow audiences. Using analytical insights from tools like Instagram Insights and Facebook Business Manager, I develop targeted campaigns that drive interaction, build communities, and amplify brand presence.
Tools: Meta Business Suite, LinkedIn Campaign Manager
Creative Content Development and Asset Design
My creative expertise shines in crafting visually stunning assets for social media and marketing campaigns. Utilizing Adobe Photoshop, I produce bespoke imagery and video thumbnails for YouTube and other platforms, ensuring consistency in branding and maximizing click-through rates. This creativity extends to curating video content that boosts engagement and channel subscriptions.
Tools: Adobe Photoshop, Canva, Tiktok
Lead Generation and Conversion Content
With a strategic use of HubSpot, I create content that not only attracts leads but also nurtures them through the marketing funnel. My content is designed to score and qualify leads, ensuring high conversion rates and supporting sales strategies with engaging presentations and persuasive copy. This extends to emails, white papers, and targeted advertising.
Tools: Hubspot, Powerpoint, Meta Business Suite
Performance Reporting and Analytics
Leveraging both in and off app analytics, I provide insightful reports that analyze content performance across all platforms. This disciplined analytics approach allows me to fine-tune strategies, offering proactive recommendations to optimize campaigns, respond to algorithm changes, and maintain a competitive edge in a dynamic digital landscape.
Tools: GA4, Google Search Console, Meta Business Suite, LinkedIn Campaign Manager